If designers understood more we are what we repeatedly do essay the mathematics of attraction, the mechanics of affection, all design could both look good and be good for you. Internet Explorer 9 or earlier. Go to the home page to see the latest top stories.
GREAT design, the management expert Gary Hamel once said, is like Justice Potter Stewart’s famous definition of pornography — you know it when you see it. Yet, while we are drawn to good design, as Mr. Hamel points out, we’re not quite sure why. This is starting to change. A revolution in the science of design is already under way, and most people, including designers, aren’t even aware of it.